DAPE is a fictional streetwear brand aimed at Gen Z trendsetters who crave bold self-expression and high-energy design. The goal was to create a youthful, rebellious identity that feels both playful and powerful.

The crowned ape character captures street dominance and swag, while the exaggerated shades and cigar reflect a carefree, rule-breaking attitude.

This mascot-led identity was designed to stand out on clothing, packaging, and social media, instantly making DAPE recognizable and memorable. The result is a loud, fun, and fearless brand that resonates with today’s hype-driven culture.